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Artificial Colors

rainbow display of yellow, green, blue, purple, and pink rock candy

Artificial colors are used to give supplements an appealing color. Artificial colors have been linked to hyperactive behavior in children, DNA damage (toxic to genes), and other concerning side effects which we cover below. Artificial colors are especially common in food, beverages, medications, and supplements consumed by children. Children are exposed to more artificial colors than adults. We will not use any artificial coloring in any of our products.

What to Avoid

Caramel Color 

Potential cancer risk. May harm the immune system. 

FD&C Yellow No. 5 Tartrazine [E102]

Linked to excess excretion of zinc in children’s urine. Zinc is needed for cell growth and immune system function. Linked to allergies, asthma, aggression. It is genotoxic and can damage DNA which can lead to cancer.

C Yellow No. 6 Sunset Yellow [E110]

Linked to food allergies, allergies to aspirin, eczema, thyroid tumors, ADHD, excess zinc excretion in the child’s urine.

FD&C Red No. 40 Allura Red AC [129]

Linked to hyperactivity, allergies, asthma, lymphomas (cancer), DNA damage.

Titanium Dioxide [E171]

A metallic colorant that makes products white. It has been classified by the International Agency for Research on Cancer as a Class 2B carcinogen (i.e., “possibly carcinogenic to humans”). As of May 2021 the European Union has banned the use of titanium dioxide as a food additive over safety concerns. 

FD&C Red No. 3 Erythrosine [E127]

Linked to hyperactivity and behavior disorders in kids. Linked to DNA damage and increased thyroid cancer risk.

FD&C Green No. 3 Fast Green FCF

Banned in the EU as it is linked to testicular and bladder cancers and DNA damage.

FD&C Blue No. 2 Indigotine [E132]

Linked to ADHD, food allergies, and brain tumors.

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